3/6/2024 0 Comments Open up the safe tik tok song![]() If UMG pulls its catalog, it would affect all music distributed and administered by its recorded-music division as well as Universal Music Publishing Group. “How did it try to intimidate us? By selectively removing the music of certain of our developing artists, while keeping on the platform our audience-driving global stars.” “As our negotiations continued, TikTok attempted to bully us into accepting a deal worth less than the previous deal, far less than fair market value and not reflective of their exponential growth,” the letter added. In the letter, UMG continued by claiming that when it proposed that TikTok take “similar steps as our other platform partners to try to address these issues, it responded first with indifference, and then with intimidation.” ![]() “With respect to the issue of artist and songwriter compensation, TikTok proposed paying our artists and songwriters at a rate that is a fraction of the rate that similarly situated major social platforms pay,” the letter reads.Īlso according to UMG, during the negotiations, the ByteDance-owned social giant “demanded a contractual right which would allow content to massively dilute the royalty pool for human artists” while “developing tools to enable, promote and encourage AI music creation on the platform itself,” which UMG states is “nothing short of sponsoring artist replacement by AI.” New Study Confirms TikTok Drives Streaming, But There’s No Magic Bullet on Going Viral
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